Pershing Square Building at Pershing Square Station
Charrette
Workshop
Downtown Ventura in 2010

Sargent Town Planning is an urban planning consulting firm focused on building sustainable pedestrian- and transit-oriented neighborhoods, districts, corridors, towns and cities. Founded by David Sargent in Ventura, California in 1995 and reestablished in Los Angeles in 2009, the firm provides a full range of urban planning and design services to public and private clients. Mr. Sargent is the firm’s president and managing principal and has been practicing architecture and urban design for 30 years, for the past 20 focusing exclusively on sustainable urbanism.

The firm’s work integrates human-scale, public space networks, multi-modal transportation systems and civic amenities with residential, commercial and mixed-use development to form complete, coherent and walkable communities. Much of the firm's work is based on analysis of America's best  towns and cities, and the adaptation of timeless and regionally derived design elements to modern real estate development.

The firm’s design process is typically centered around public workshops and design charrettes in which the client, consultant team, municipal officials, neighbors and stakeholders, and the general public collaborate in the planning and design of the project at hand. Beginning with rigorous analysis of the planning area and its physical, economic and political context, the firm facilitates a sustained public conversation through which a vision for the future of the place is developed iteratively and documented in the form of a clear. well illustrated vision plan supported by technical analysis and implementation strategies.

That vision is then “reverse engineered” into a systematic sequence of implementation actions, standards, guidelines and procedures. These include regulating (zoning) plans, public realm standards for street networks and other public improvements, and form-based development codes that guide the placement, configuration, scale, and use of buildings to ensure a harmonious, locally calibrated, and sustainable environment. Sample building plans, elevations, perspectives and three-dimensional massing models are prepared to illustrate the intentions of the plan, and to demonstrate the feasibility of the regulations and design guidelines. The firm also offers advanced conceptual design of individual buildings, public improvement design and coordination, development design review, and other implementation services to help clients deliver the envisioned quality as development occurs.

For each project, Sargent Town Planning assembles a team of professionals tailored to meet the client’s requirements, including in-house specialists and consulting professionals. Teams typically include architects, planners, landscape architects, civil and transportation engineers, and urban economists, and may include environmental consultants and others as required. For project charrettes, all team members are assembled on the site for a period of up to ten days to collaboratively and efficiently produce and test the design.

The firm’s current and recent projects range in size from neighborhood additions to entire cities, and in scale and character from rural communities and village scale downtowns to transit-oriented development in metropolitan districts and urban corridors. Current projects include downtown revitalization plans, greenfield neighborhoods for town expansion, brownfield infill districts, transit-oriented corridor transformation plans and form-based codes.

The firm is based in a recently restored 1924 office building on Pershing Square in downtown Los Angeles across the street from a Red Line subway station, with branch offices in downtown Berkeley, California and Albuquerque, New Mexico.

 

David Sargent - Principal
David Sargent has practiced architecture and urban planning for 30 years, for the past 20 focusing exclusively on the planning and design of pedestrian-oriented and transit-oriented neighborhoods, districts, corridors, towns and cities. He has assembled and directed multidisciplinary teams for urban projects throughout the country, ranging in size from infill projects to multiple neighborhood master plans and entire towns, and ranging in scale and character from rural hamlets and small towns to major metropolitan districts and corridors.
David Day - Design Associate
David Day is senior designer with almost 30 years of experience creating regionally appropriate and pedestrian-oriented places and buildings of all types. Guided by the sustainable design principles of the Charter of the New Urbanism, David has practiced urban and architectural design - both solo and on large multi-disciplinary teams - to implement projects ranging in scale from individual buildings to master plans for urban districts and regions. His experience spans the country with a strong focus on the West, where he staffs the firm's Albuquerque branch office.
Peter VanderWal - Urban Planner
Peter VanderWal has practiced urban design and planning in California for 5 years and has managed or contributed to the design of pedestrian and transit-oriented, mixed-use urban projects over a broad spectrum of of size, scale, and character. A key team member in more than 20 design Charrettes, Peter produces many of the firm’s planning and regulatory documents, coordinating that work with consultants, collaborators and clients including private developers, government agencies, and non-profit organizations.

Mr. Sargent’s work has been recognized with a number of honors and awards including:

Avenue B, lined with urban housing at three to four stories, with one of two potential streetcar alignments shown
Charter Award, 2009
River North District Master Plan San Antonio, Texas

Congress for the New Urbanism

Mr. Sargent was the project director and principal writer of the River North District Master Plan while a senior associate with Moule & Polyzoides.

Gateway Plan & Design Standards
Award of Excellence for Outstanding Planning, 2009
Gateway Plan & Design Standards Paso Robles, California

American Planning Association, California Chapter, Central Coast Section

Mr. Sargent led the preparation of a vision plan and design standards for the “gateways” to Paso Robles, including rural both rural and freeway approaches.  The work was initiated while he was Town Planning Principal with HDR and completed while a senior associate with Moule & Polyzoides.

The regulating plan calibrates the scale of infill development, with special overlays reducing allowed heights next to historic neighborhoods or requiring "retail ready" frontages at future transit nodes.
Driehaus Form-Based Code Award, 2008
Ventura Midtown Corridors Code Ventura, California

Form-Based Codes Institute

A longtime resident of Ventura, Mr. Sargent was HDR’s the principal in charge of preparing this form-based code for the city's two principal Downtown/Midtown corridors: Main Street and Thompson Boulevard, the historic Highway 101.

River Park Specific Plan
Gold Nugget Award, Best Town Plan over 200 Acres, 2001
River Park Specific Plan Oxnard, California

Pacific Coast Builders Conference

Sargent Town Planning, in collaboration with AC Martin Partners and RTKL, designed this master planned community, now partially built. Mr. Sargent led the neighborhood planning and public realm design for the predominantly residential areas of the plan.